citizenM

“Hotel chain citizenM is for a new breed of international traveller- those who cross continents as easily as others cross the street. These mobile citizens are celebrated throughout citizenM’s communication, from posters to website to the humblest door tag and shampoo bottle. KesselsKramer was responsible for all of citizenM’s branding, including the name itself.”

Logo design, brand identity, communication & sales materials and exterior & interior signage.

Creative, Art Direction & Graphic Design: Angela Lidderdale
Photography of Characters by Freudenthal & Verhagen
Collaboration with: Karen Heuter (Art Director), Dave Bell (Copywriter) and Christian Bunyan (Copywriter).
Made while an Art Director at KesselsKramer