ESTABLISHING A HOLISTIC VISUAL IDENTITY FOR A NEW KIND OF MEMBERS CLUB.
Mortimer House, in the heart of London, provides a new experience for those who wish to create, work and unwind in equal measure with its team offices, meeting rooms, event spaces, living room, terrace, studio and gym. Founded upon a philosophy of providing holistic balance in work and life, it is intended to satisfy the needs of both the head and the heart. Studio Lidderdale, (invited by agency KesselsKramer), created the design and art direction for the visual identity for Mortimer House and its restaurant. The core of the identity is centred around a collaboration between two artists, one abstract and emotive and the other expressive and illustrative. The resulting organic and varied combinations integrate effortlessly into the overall design which is simple, sophisticated and elegant.
Made in collaboration with:
the team at KesselsKramer London.
Design & art direction, graphic design:
Angela Lidderdale
Illustrations: Dennis Eriksson & Linda Linko
