SintLucas is a Dutch school providing education in the creative, technical and entrepreneurial professions of the creative industry. Students attend from the ages of 12-16 (VMBO) and 16-20 (MBO) at either the Boxtel or Eindhoven campuses. They came to KesselsKramer for an update to their brand identity which would better reflect the energy and attitudes of their students, but also provide clear information to parents of prospective students. The new identity highlights the students and their creations as the core element in the new look.
Brand identity, stationery, signage, photography bank and internal and external communication materials.
Creative, Art Direction & Design: Angela Lidderdale
Creative Direction: Erik Kessels
Photography: Corriette Schoenaerts & Melanie Bonajo
Made in collaboration with KesselsKramer.