Studio Lidderdale

Categories

Identity & Design

Studio Lidderdale

Categories

Identity & Design

H&M Move - Dance

*Work done while at GentleForces

All H&M Move H&M Move - Outdoor H&M Move - Dance Section L Sir Victor Sir Hotels Festival WhyNot 2020 Blast! Photo Festival The Rooftop Koschuch Architects Erik Kessels Desea &Work ReFuse Magazine The Middle The Many Lives of Erik Kessels Mortimer House Max Brown Hotels Festival WhyNot 5 i-Perform Festival WhyNot 6 Hatch Museum of London KesselsKramer 20 Years Pulitzer Hotel & Bar Jansz. Restaurant Rochester 585/716 Off Venue ZagZag Vitra Unfinished Father Advertising For People Who Don't Like Advertising Use Me, Abuse Me From Here On INK SocietyM CitizenM Hotels The Worst Hotel in the World Hans Brinker Accidentally Eco-Friendly Guide To Britain KKOutlet x Colette Movement Research Mezze Talks Binger Film Lab Graphic Design Museum Breda Asnoix Textiles Jaco Bouwer Women Inc. Smallest Shortest Film “We Like to Do It” Royal Wedding Plates KesselsKramer Publishing J&B Whisky The Last Image Het Souterrain Videos

H&M Move H&M Move - Outdoor H&M Move - Dance Section L Sir Victor Sir Hotels Festival WhyNot 2020 Blast! Photo Festival The Rooftop Koschuch Architects Erik Kessels Desea &Work ReFuse Magazine The Middle The Many Lives of Erik Kessels Mortimer House Max Brown Hotels Festival WhyNot 5 i-Perform Festival WhyNot 6 Hatch Museum of London KesselsKramer 20 Years Pulitzer Hotel & Bar Jansz. Restaurant Rochester 585/716 Off Venue ZagZag Vitra Unfinished Father Advertising For People Who Don't Like Advertising Use Me, Abuse Me From Here On INK SocietyM CitizenM Hotels The Worst Hotel in the World Hans Brinker Accidentally Eco-Friendly Guide To Britain KKOutlet x Colette Movement Research Mezze Talks Binger Film Lab Graphic Design Museum Breda Asnoix Textiles Jaco Bouwer Women Inc. Smallest Shortest Film “We Like to Do It” Royal Wedding Plates KesselsKramer Publishing J&B Whisky The Last Image Het Souterrain Videos

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One of the aspects I loved the most in the project was the way the apparel design team of H&M Move took on the flexible Move icon and integrated it in various ways into the collection. Some iterations were more true to the original form, while ot

Labeling system for H&M Move’s collections.

H&M Move’s MOVE symbol created as a quilted pattern in their Outdoor collection.

Another example how H&M Move’s versatile MOVE symbol was reinterpreted, reworked and reimagined throughout the collections.

H&M Move’s flexible visual identity features the versatile MOVE symbol which could be reinterpreted, reworked and reimagined throughout the collections.

Hellow Yellow. In collaboration with Pantone we created a custom Pantone yellow for H&M Move.

From the H&M Move Launch. August 2022.
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Made at GentleForces.
Photography by @ronan_gallagher__