Expanding the sir hotels brand with a new location in barcelona’s Eixample.
Sir expands with their 6th location with the opening of Sir Victor in the Barcelona’s popular Eixample neighbourhood. Staying true to the brand identity and communication created by Studio Lidderdale (see here), we created a new series of unique illustrations, photography and social media films, which fit into the existing Sir family identity. The new visuals embody the sophisticated personality and playful energy of the hotel, neighbourhood and people of Sir Victor.
Project Credits
Visual Identity, Art Direction & Design: Studio Lidderdale
Photography: Allyssa Heuze
Films: Annie van Noortwijk
Illustration: Marcus Oakley