Creating a one-of-a-kind brand
for a one-of-a-kind hotel
for one-of-a-kind people.
Studio Lidderdale created a new creative strategy, visual identity, tone and philosophy for boutique hotel brand Sir. The goal was to build a playfully stylish brand to appeal to travellers around the world. We developed an overall tone of voice and look and feel for the Sir family and then gave each hotel a unique theme and its own photography, illustrations and colours to play up its individual character. We reimagined everything from ads and hotel signage, all the way to do not disturb signs and social posts.
PHOTOGRAPHY
Sir adam / amsterdam noord
sir albert / amsterdam
sir savigny / Berlin
SIR JOAN / IBIZA
SIR NIKOLAI / HAMBURG
ILLUSTRATIONS
guest information / sir nikolai
email & banner campaigns
The main SiR instagram account serves as vital connection with their guests and an essential aspect of communication. Each hotel’s individual account then serves as an easily accessible, dynamic, and useful city guide which shares their favourite neighbourhood haunts and latest happenings.
WEBSITE
Studio Lidderdale created the branding and visual identity, tone of voice, art direction of photography and illustrations, and creative direction for Sir Hotels. Using these brand elements, the digital agency, Fabrique, created a unique and dynamic website which was both functional and visually immersive.
Studio Lidderdale
Creative Direction, Art Direction & Design: Angela Lidderdale
Copywriting: Zack McDonald
Illustrations: Marcus Oakley