REACHING NEW HEIGHTS with THE VISUAL IDENTItY FOR THE ROOFTOP, a restaurant and bar PERCHED ATOP OF BARCELONA’S SIR VICTOR HOTEL
Studio Lidderdale created a visual identity for The Rooftop, which sits on the top of Sir Hotels’ Barcelona location, Sir Victor. The goal was to create a distinct, independent and unique style which would fit beautifully alongside the identity we created for Sir Hotels. We developed the elongated logo which cued into the elevated location and the fresh colour palette brings a lush, verdant and tropical feeling to the accompanying designs created for the menus, business cards and communication.
Menu cover
Breakfast Menu
The Rooftop at Sir Victor
Business card
Menu – Sample pages
Colours and typography
The logo printed as a pattern on butcher paper
The logo printed as a pattern on butcher paper
Menu by the pool at The Rooftop
The Rooftop Project Credits
Identity, Design & Art Direction: Studio Lidderdale
Photography: Allyssa Heuze
Films: Annie van Noortwijk