The team behind theWhyNot Festival created an interactive Movement & Art experience app in collaboration with the Van Gogh Museum in Amsterdam. After downloading the i-Perform app, visitors would walk around the exhibition of Van Gogh's paintings. Location beacons at key paintings would trigger the app, and prompt the visitor with a series of tasks or actions to change the way one experiences the artworks.
Art Direction, Animation & Graphic Design: Angela Lidderdale
App concept: Festival WhyNot
App creation: HearUsHere
